Promotional Design

Here are some Links followed by my own views and professional reviews to some examples of promotional design. I have researched online and found some really impressive designs and techniques to promote branding and advertise yourself well.

1) El Camino Food Truck.
http://www.behance.net/gallery/EL-CAMINO-FOODTRUCK/6891683

El Camino Foodtruck is our answer to Monterrey’s gastronomic needs. Its menu caters for all tastes, ranging from vegetarian options to delicious Texas-style hamburgers and sandwiches. The spanish/english combination in its name is a play with words which aims to communicate these flavors.

For this project we developed and exhaustive graphic language  which is constantly growing. The aim is to make the Foodtruck very recognisable through its easily identifiable graphic style. Americana and biker tattoos are two strong influences, expressing the truck’s rough and Texan personality in an appealing way. El Camino Foodtruck is a tribute to an artisanal approach, from the meticulous preparation of the food it serves to the creation and implementation of its visual language that was conceived in pencil and paper and later hand drawn directly on the truck.

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I really like how this design is so simple and genius yet so effective. It serves great food, professional and also friendly. The promotional design is very well done because its on the truck they are basically driving round on their own terms advertising where ever they please. The design is hand drawn then transfered over to the truck. This is one of my favorite company branding so far.

2) Gelatalia

http://www.behance.net/gallery/Gelatalia/6904187

Gelatalia is an Italian Ice Cream Company. It has combined the leaning tower of Pisa and Scoops of ice cream to achieve the over all logo. You can imediently recognise the logo is Italian, and the pursose is to serve ice cream. i really like this logo because it looks great on many materials which is a must when advertising. The logo is welcoming and fun.

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3). Fils de fer – Souvenir 14 18
http://www.behance.net/gallery/Fils-de-fer-Souvenir-14-18/6936613

Brush lettering for Fils de fer – Souvenir 14 18.
I thought this promtional design was quite special because of the amount of hand drawn work that has gone in to produce this. Digital work can easily be deleted or corrected or edited if you change your mind. I love the creativity and the skill that this brand uses. The use the logo to its full potential and i think the over all look and feel for the brand is amazing! Really cool and inviting. Here are some images:

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4). The Dapper Dog
http://www.behance.net/gallery/The-Dapper-Dog/5916499

The Dapper Dog is a brand of dog grooming products inspired by the most enthusiastic of dog owners. This line is imagined to bridge the gap between the mainstream market and higher end, luxury brands. In contrast to the more serious and sophisticated appearance of the products are the names and product descriptions. The brand features products such as “The Usual” all purpose shampoo, the “Lookin’ Sharp” collar & leash set, and “Swanky Stuff” pomade, for all those pompadour pooches.
Exotic scents and flavors, such as the “Mint Julep” pomade ensure that pet owners will be intrigued and invested in a retail environment, encouraging exploration throughout the various brand’s products.

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Most dogs live to chase tail and feel the wind in their fur. Others are more concerned with how well their collar matches their coat. Some dogs, however, enjoy all of the qualities that life has to offer. These dogs aren’t afraid to get their paws dirty, and then after a hard day’s work enjoy a nice hot oatmeal bath. They look forward to an appointment at the groomer as much as a day on the lake. These dogs are Dapper Dogs. Tough yet refined, playful but sophisticated. Fetch is a game best played with a freshly conditioned coat, so take your leash off and let your tongue hang out. Dapper Dogs play hard, but they do it in style.

5). Just In Case
http://blog.karachicorner.com/2013/01/corporate-identity-branding-logo-design/

Just in Case is an End-Of-The-World Survival Kit consisting of water, biscuits, a knife, matches and other gimmick type items such as a note pad and pencil. I like this brand because its more of a road-trip/traveling kit rather and can be used seriously even though the name is jokey. I like the fact the running theme is all yellow. Its a nice bright colour and really effective for the name of the brand. The graphics are simple and silhouette like.  Here are some photos.

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Business Cards.

Here are a list of business cards that i found really clever, powerful and creative. There are different mediums such are cloth, paper, wood and plastic. i think a stand out business card is always remembered well.

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